SEO Content Writing
The content on your website serves many purposes. From an SEO standpoint, having high-quality content is a signal to search engines that you are a reputable and relevant site that deserves to be ranked highly. But your onsite content is also one of the most important marketing tools that you have. It needs to not only tell your customers about your company and products but also convince them to click through. You can see why content writing is such an integral part of any online marketing.
Unfortunately, most business owners aren’t professional writers, which can hinder their ability to do effective SEO content writing. Even if you feel strongly about your writing ability, chances are that you have other things to do with your time than devote hours to content writing. Turning to outside experts for content writing services is an efficient way to help your online marketing.
Search Engine Optimizing can provide your site with targeted and professional SEO content. All of our content is unique so you never have to worry about duplicate content issues. We’ll write as many pages as you want, so let us know your needs. We have volume discounts, with reduced rates starting with as few as 10 pages. We’ll also provide free SEO keyword research.
Top 10 SEO content writing tips everyone should know
1. Content matters: It’s important to remember that no matter what your subject matter is, your content has the potential to reach a large audience and help your company beyond the SEO benefits. Website content, articles and blog posts are ways to connect your company to relevant, interesting information about your industry. Creating copy that is well-written and focuses on interesting topics in your industry will help it go beyond increasing your page rank by being linked to and shared by outsiders.
2. Stay on topic: Business writing is not the same as writing your personal blog! There’s nothing wrong with adding some personality to your writing - this helps to keep the readers intrigued. Just make sure that you stay focused on the business-oriented topic you are writing about and avoid drifting into unrelated tangents.
3. Write compelling headings: The titles of web pages and articles are among the first things that grab the attention of a reader. Don’t use a generic, boring headline which simply describes what the article or web copy is about. Instead, think like a newspaper headline writer and develop a headline which makes someone want to read more.
4. Ideal keyword length and density: Content written for web copy and articles for directory submission should be 300 to 1,000 words in length. Blog posting and posts on social media sites can be shorter. The length of your article will largely be determined by the number of keywords you are using: a keyword for every 50 to 100 words of content is a good rule of thumb.
5. Add keywords to the bio: Biographical information given for a magazine story or an article for a directory submission is a great chance for you to enhance your credentials and also optimize your content. Make sure that you include one keyword in your bio.
6. Don’t stack keywords: Cramming keywords in an article or page of web content (such as being part of a list) looks unprofessional since all of your linked keywords will be running together on the page. Spread your keywords evenly throughout the article so they look more organic.
7. Use meta descriptions: Meta descriptions are 150 character descriptions of your content and are excellent opportunities for optimization. Make sure your content has meta descriptions with keywords included. This is a great way to get Google to recognize your content and increase its value.
8. Write and tag hierarchically: In order for Google and other search engines to give your content the highest placement possible, it’s important that it looks professional and well-structured. Using the appropriate tags for your content will do this. Use h1 tags for titles, h2 tags for subtitles and so on. This concept will also help your writing by encouraging you to put your most compelling ideas first.
9. Write original content: Having duplicate content is a major no-no for search engine optimization, so don’t just “copy and paste” content from existing sources. Make sure your content is fresh and original - even copying your own content is a poor SEO decision.
10. Choose relevant images: Creative Commons search tools like the Google Image Search Assistant will help you find intriguing images that are free to use without risking copyright infringement. Having eye-catching images that are relevant to your content will grab the reader’s attention.