5 Steps To Develop In-House SEO Functionality

In large organizations, it takes the effort of several internal groups to accomplish top level business goals. When natural search optimization for web sites, commonly called SEO, is moved in house, it generally is the task of a combination effort from IT and Marketing. Below are five steps for moving SEO in house, as well as tips for accomplishing those steps.

    Share your business goals: Before getting started with implementing SEO, develop a plan that states your business goals and find out what stakeholders want the in-house SEO team to accomplish.

    Bring in an experienced consultant: An on-site, experienced SEO practitioner can help you tailor your plan for meeting company goals within the SEO process. You will have writers/editors, graphic artists, IT personnel, marketing personnel, brand managers, and others all playing a role in the success or failure of the SEO process, and you need authentic support and documentation to get your team pointed in the right direction.

    Define your internal target audience: As you know, there are many different steps in the SEO process, and the tasks may be done within different internal departments. These departments may include editorial staff, web design, web developers, programmers, marketing, branding, and so forth. The key is to design the SEO process in a flexible manner for each task in order to reach all internal groups. A clear understanding of your internal target audience helps the consultant convey important concepts to individual internal departments in an organized manner.

    Define your documentation objectives: Once your key managers are identified, you can design the SEO process and message to fit your intended audience. Stakeholders must receive significant guidance and documentation from managers to become excited about the information covered in the SEO process. For instance, define objectives that show how your SEO process is related to accomplishing company business goals and addressing real issues affecting the managers’ day-to-day activities. Stakeholders and managers can then use this information as a desktop reference to assist in performing their day-to-day tasks.

    Develop an SEO best practice outline: The outline should cover the full scope of all web site challenges related to acquiring the natural search traffic and goals by stating clear objectives and using examples and case studies that have achieved these desired outcomes in other related companies. Once you have developed your SEO best practice outline, you can decide whether to develop further in-house SEO staff or outsource various portions of natural search optimization to a vendor that can cover your implementation needs at a lower cost.

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Matt Cutts: Top 3 5 SEO mistakes

Web Design Is SEO

When the phrase first appeared, SEO web design intended little more than stuffing your great 90’s website with whatever terms you had been optimizing for, getting listed on famous directories, and populating your meta data for the search engines to evaluate. Search engine marketing and SEO optimization were fundamentally as traditional as the search engines themselves, before the 1st algo has been written to point keyword stuffing, you just typed your key phrase more times compared to anyone else to get the top place in Yahoo.

But, oh man, have things modified. In their infinite search to provide users with the most appropriate, authoritative and good quality recommendations for a given keyword phrase, the algorithms and web metrics utilized by search engines such as Google to index, evaluate and understand the contents of the web have grown to be more and more advanced.

The complication and relative value of SEO services has evolved alongside these developments, as the SEO expert’s job of getting top positions in search engine results has become ever more challenging and competitive.

But don’t be discouraged. Search engine optimization and social networking all start with strong website design. Building from the ground up with these 5 Search engine optimization tips will give you a big head-start in the race for those coveted and successful search engine rankings.


Keywords, key phrases, and key terms are the bread and butter of SEO and search engine marketing. Smart keyword variety, strategy and analysis are a big part of how it’s completed. Your keyword selections could reflect what you do, where you are, what you really like, your skill, or maybe your brand terms. Be sensible; for example it might be too late to overcome Amazon for the phrase used health books.

Visualize your selected key terms as the ‘real estate’ you will be contending for. Head terms are your top level keyword phrases. If you were offering Search engine optimization web design services your head terms would consist of web design, SEO, website design, search engine optimization and lots more. These head terms are normally the most competitive in a industry so make use of variations, think laterally, search for an opening, and you’ll be obtaining somewhere.

Your long tail or tail terms include phrases that relate with your head terms. Get creative; determining and owning the right long tail terms is a great way to corner your own part of a competitive market. A couple of good examples for our imaginary web firm might be WordPress website design, e-commerce SEO, New York web design etc.

Perform as much keyword research as possible. You can use tools such as Google keyword tool, Market Samurai, Moz, and don’t stop thinking about the invaluable Google search box itself. Since Google launched the instant search results this became even more valuable, the bunch of auto-complete suggestions can explain to you what the world is searching for. Choose and list your head and long tail keywords and terms cautiously before you go further.

Image Related to keywords

Utilizing your keywords

So, you understand what your keywords are, but what do you do with them? Clearly, search engines need to be shown just what your website is all about in order to drive website traffic to you. Your selected keywords must then be considered during the website design process.

Key terms must be used in:

  1. Title Tag
  2. Keywords and meta description
  3. Navigation and menus
  4. Business slogans
  5. Your Domain
  6. Bullet points
  7. Alt text for images
  8. Graphic descriptions
  9. Title attribute in links
  10. Your primary page or product copy
  11. Internal and external links
  12. Footer links and sitemap
  13. Header Tags – H1 , H2 and H3,

But don’t over optimize it! Keep in mind that SEO optimized content should be helpful, authoritative and well-written. Artificial repetition or ‘keyword spamming’ will not help you get ranking and even cause different penalties. Google working by trying to link people to the majority of relevant optimized content on the web, and significantly it attempts to link them to what they will like. So if it seems like spam to you don’t publish it.

When your website goes live, start tracking and improving your keywords based on referrals and performance. Google Analytics should be attached to your site; it is good, free tool to begin with web traffic, analysis and much more.

  1. Analyze, understand and implement your keyword approach all over every aspect of your website, concentrating to good semantic structure.
  2. Don’t utilize technology that obscures your content or gives an over complicated website stay text based, stay straightforward.
  3. Look closely at detail and information structures throughout, with clear navigation menus, URL’s, directory names and image attributes.
  4. Maximize the power of social networking; work with the most used bookmarking and sharing tools wherever they are correct.