Google Search Engine Optimization
When it comes to search engines in the United States, there really is Google and then everyone else. More than two-thirds of all Internet searches in the United States are done with Google. So it goes without saying that Google search engine optimization is a major priority for any SEO campaign. After all, if you can get your site to rank highly with Google searches, you have the best chance for your pages to be seen by the highest number of web surfers.
Best Search Engine Optimization
Sometimes, even the best search engine optimization experts can have a hard time fully understanding what makes certain websites rank higher on Google searches than others. Fortunately, SearchEngineOptimizing.co has the experience and expertise to understand what Google is looking for from websites. Here are a few examples of positive factors on a webpage that will lead to higher Google rankings:
Use keywords everywhere: After you’ve taken the time to research the proper keywords for your site, use them liberally -- and not just in the content. Make sure you use these keywords in your URL titles, domain names, title tags, meta tags and more.
Keep page sizes short: Excessively long web pages are considered to be an eyesore by Google at best and possibly containing spam at worst. As a general rule of thumb for website SEO, you want to keep your web pages below 100K. Ideally, you want to have a lot of web pages of around 40K.
Add fresh content -- but not too fresh: As you might have heard, Google likes new on-site content and considers this to be a major factor in determining if a site should move up in its rankings. However, you’ll raise red flags with Google if you are pulling down existing content and replacing it with new content on a regular basis. The best bet is to start an on-site blog as a place to post new content without having to remove or alter existing content.