How to Blog:
Effective blogging is about more than just typing for a few minutes about anything that is interesting to you and then pressing “post” on your blog site. If you want your blog to work for your online marketing purposes, each post needs to be targeted toward a specific audience and crafted in a way that draws in readers and encourages sharing. Most business owners don’t know how to blog effectively, limiting their ability to implement an SEO blogging campaign.
If you are serious about search engine optimization, you need to be blogging on your site. The good news is that you don’t have to do the writing yourself. By turning to Search Engine Optimizing for your blog content, you are accessing the talents of experienced and professional SEO content writers. Our writers understand how to create content that is unique and relevant to your business.
Our writers create blog posts of at least 300 words each. We’ll make sure to discuss possible blog topics with you so we can better understand the areas of conversation that will be interesting to your customers. You’ll find that our writers will create blog posts that are unique to your business and will do it professionally.
Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, useblog.yourdomain.com.
How important is the frequency of updates on a blog? by Matt Cutts
- No copy-catting. Stop trying to be like someone you admire and instead find out what unique offering you have.
- Tell the truth. Never lie, mislead, or cajole. Trust is slowly earned and easily lost.
- Be awesome. There’s enough mediocrity out there. Stop adding to the noise, and do something outstanding.
- Give yourself grace. Be patient; it takes time to find your voice.
- Pick a theme. But realize readers will stick around for your voice, not your subject.
- Link out to other interesting pages.
- Read and write everyday
- Mix up your format. Use pictures, headers and sub headers.
- Be unique, persevere, write well, write consistently, write a great headline
- Interact with others, make sure you have a good blog design
3 Reasons That An On-Site Blog Helps Your SEO
With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? To optimize a website, an SEO needs content. In order to combat the shrinking site architectures we continue to see with growing intensity, we at eMagine are pushing the concept of an on-site blog more now than every before. Here’s three reasons why every B2B website should add an on-site blog to its SEO strategy.
- Google Loves Fresh Content On most brand-centric websites, it’s unrealistic to continually add new pages of content. Where would they go? You only have so many different products or solutions, and so many specific segments that you cater to. Yet, Google loves fresh content and your relevance will increase in its eyes when your site is regularly updated. Therefore, the most logical way to continually update your site with fresh content is via an onsite blog. Continually updating your site with fresh content will cause Google crawlers to visit it more frequently- and to reindex it on a more continual basis. This regular reindexing will benefit your site- especially if your posts are optimized.
- Blogging Improves Your Optimization SEO is content driven. The more frequently you are able to mention a target keyword in your content, the more relevant Google will deem you to be for that term. Relevance typically translates into higher rankings. A blog allows you to mention your target terms continually in a seamless organic way. Additionally, blogs should also include internal links from particular posts to particular pages of content on your site. Ideally, if possible, the clickable text of this internal link should be one of your target keywords. This will also boost your relevance. Finally, be aware that the title of your post matters. Including target keywords where applicable in your post’s title (headline), and your post’s meta title, will also boost your keyword mentions and your optimization.
- Shareable content = backlinks Blog posts are easily shared and linked to via other blogs, other websites, and other social media utilities. When you include interior links in your blog posts to pages on your website, and the clickable text of these interior links is a target keyword, and then your blog posts are shared throughout the Internet on other sites and via social profiles, you are creating backlinks. A backlinks is a link from another site on the Internet to your site. When the clickable text of a backlink is one of your target keywords, the backlink become more valuable because it increases your relevance for this term. Every backlink can be viewed as a vote. The more votes you have, the more relevant you are in the eyes of Search Engines- and optimized backlinks are the best types of backlinks you can get! Launching a blog may seem like a huge undertaking, but there are different resources to make posting regularly a bit more manageable. If you can’t do all of the posting alone, look to your internal resources in order to add more writers to your arsenal. And most importantly, if you choose to launch an on-site blog, make sure you have a strategy that includes a list of target keywords and an editorial calendar. Knowing what to write about and when to write will make the upkeep of an on-site blog much easier. - See more at.