When you have good news about your company, it’s always a good idea to spread the word about it. One of the best ways to do this is to write and distribute a press release that explains why your news is important to customers. Along with helping you to share news about your business and reach new customers, press releases can also be a valuable part of any SEO strategy. A press release that is well-crafted will pick up attention from news websites. When they run your press release, this will result in free links to your web pages.
At Search Engine Optimizing, our expert writers understand how to craft an SEO press release that will spread the word about your business will also attracting interest from news-related websites. You can reach out to us when you have information to talk about, or we will contact you to discuss potential subjects. Once we’ve reached an agreement on potential topics for press releases, we’ll start working on the press release. We’ll make sure that it meets all of the standards of quality and style that are expected of high-quality press releases and get it back to you for distribution.
8 Tips for Writing a Great Press Release
Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Group, it's my job to help take the business dealings of innovative tech startups and turn them into press coverage -- and one of the first steps my team and I take is writing good press releases on our clients' behalf.
Indeed, great press releases do more than keep the media and the industry-at-large informed of your company's recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further. Crafting a great press release is often the first step in securing a magazine feature or television interview -- and thus, more visibility and new customers.
Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial. While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
- Grab attention with a good headline
The beginning of a press release -- just as with a magazine article, book or promotional pamphlet -- is the most important. A strong headline (and, for that matter, email subject line when you send out the pitch) will pull in journalists seeking good stories. Your headline should be as engaging as it is accurate.
- Get right to the point in the first paragraph.
Because reporters are busy people, you must assume that they will only read the first sentence and then scan the rest -- and even that's a generous assumption. Get the message of your press release out quickly. Every important point should be addressed in the first few sentences. The subsequent paragraphs should be for supporting information.
- Include hard numbers
It's easy to fill up a page with a creative, colorful narrative. Leave the artistry to the writers -- pack your press release with hard numbers that support the significance of your product or announcement. If you're claiming a trend, you need proof to back it up. Quantify your argument and it will become much more compelling.
- Make it grammatically flawless.
Proofread your press release -- and let a few other people proofread it as well -- before sending it out. Even a single mistake can dissuade a reporter from taking you seriously.
- Include quotes whenever possible
There is a source of natural color that cannot be replicated: quotes. Including a good quote from someone in the company or close to the product/event can give a human element to the press release, as well as being a source of information in its own right.
- Include your contact information
A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Whether you or someone else at the company is the point of contact, don't forget to include an email address and phone number on the release (preferably at the top of the page).
- One page is best -- and two is the maximum
As with most good writing, shorter is usually better. Limit yourself to one page, though two pages is acceptable. This will also force you to condense your most salient information into a more readable document -- something journalists are always looking for.
- Provide access to more information
You must limit your press release to one page (or two, if you must), but that doesn't mean you can't show people how to learn more. Providing relevant links to your company's website, where prospective writers can learn more about your mission and what you've already accomplished, is a crucial element to the release. Don't make writers search on their own for more information -- guide them as quickly as possible to your website, and keep their interest piqued.