There’s a perception that all effective search optimization tactics revolve around things you do to or with your own website. And while it’s certainly true that links to keywords in your content, having a solid architecture and creating blog posts and articles will help your SEO standing, there are many other tactics that you need to consider in order to run a truly successful campaign. A strong SEO campaign integrates all facets of online marketing and this includes advertising. Understanding how online advertising works and how it can help your SEO purposes is one of the most important aspects of having a fully-realized and comprehensive SEO campaign.
Search Engine Advertising
There are several different ways that you can approach search engine advertising. The most traditional method is to simply purchase an ad that will come up on the side of the page any time a person searches for certain keywords. The advantage of this method is that you can guarantee that people who are searching for your most important keywords will have the chance to see your ads. The downside is that you pay whether they click on your ad or not.
The other popular online advertising method is Pay Per Click. As the name implies, you only pay the search engine (or other website hosting your ad) when someone actually clicks on your link. These ads might be slightly more expensive in the short-term but the advantage is clear: you only pay when someone actually visits your website, which is the whole point of online advertising.
So which model is right for you? It depends on your budget, willingness to commit money and the type of business you run. And with any aspect of an SEO campaign, search advertising works the best when it’s integrated with other SEO solutions to form a complete search engine optimization campaign. SearchEngineOptimizing.co can help you to take all of the different tactics that are out there -- including search advertising -- and form a comprehensive SEO plan. Contact us today to learn more.