Search Engine Optimization Tips
Executing a full SEO campaign is a time-consuming process. However, this doesn’t mean that there aren’t some great things you can do within a matter of minutes to increase your chances to rank higher with the leading search engines. We’ve compiled some great search engine optimization tips that even novice website owners and webmasters can do quickly and easily. Here are a few tips that everyone should know to turn around your SEO program in a hurry.
Make sure you have a sitemap. This is an internal document that essentially serves as the outline for your website. It’s a great tool for you to have if you are looking to manage your website -- particularly as you expand your site -- but it’s also incredibly useful for organic search engine optimization. Having a simple and accurate sitemap makes it much easier for search engine spiders to crawl your site and index your pages.
Organic Search Engine Optimization
Check your local search listings. Because of their use of spiders (as noted above), sites like Google and Bing don’t require manual submissions in order for your pages to be indexed. However, this isn’t necessarily the case with local listing operated by search engines. If there is a listing for your business on a local search engine site, make sure that you claim it. This gives you the ability to control the content that appears on the page along with improving your rankings based on the algorithms used in organic search engine optimization.
Add Meta descriptions. Meta descriptions briefly explain to web surfers and search engine spiders what your page is about. For people doing web queries, this is the text they will see when they do a search and your site appears. From an SEO standpoint, having your keywords optimized in your Meta description will boost your SEO ranking. From top to bottom, you can see why spending time working on your Meta descriptions is one of the best -- and easiest -- search engine optimization tips around.