Getting your website listed with a major search engine is easy -- search engines such as Google automatically index websites on a regular basis using “spiders” that crawl the web in search of new pages to index. However, just because your web page has been indexed doesn’t mean that anyone will see it. In fact, some studies have suggested that 70 percent of all clicks on search engines come from results that are on the first page of results. Being as high as possible on the search engine rankings is critical to get clicks, as another study showed that more than five percent of all clicks on a search engine query are on the first result.
Search Engine Optimization
Once a person clicks on a page, they might not go back to the search results to click on a different result. Because of this, it’s absolutely essential that your web pages rank as highly as possible for the highest-quality keywords relating to your business. If you rely on this to happen naturally, you’ll likely find that your website’s results are nowhere to be found for the average person doing an online search. The only way to increase your chances of success is through a structured search engine optimization campaign.
There are many steps that go into planning and executing a successful SEO strategy. This includes creating a steady stream of optimized content, improving your website architecture to make it easy for leading search engines to find you and engaging in link buying and pay-per-click campaigns. These are things that can be complex for the average person to understand; they also require a lot of time and attention.
You have enough issues to worry about, so why not let someone else handle your SEO needs? SearchEngineOptimizing.co is a full-service SEO company working with clients of all sizes. We’ll take the time to develop a comprehensive online marketing campaign tailored to your specific needs. Nothing is cookie cutter here. Contact us today to see what we mean or to schedule a consultation.