How To Perform an SEO Audit

  1. Perform a Screaming Frog Crawl on the website
  2. Google Webmaster Tools and Analytics
  3. Keywords
  4. URLs
  5. Title tags
  6. Meta descriptions
  7. Meta keywords tag
  8. Headings
  9. Content
  10. Internal linking
  11. Image text and alt texts
  12. Nofollow
  13. Page exclusions
  14. Page inclusions
  15. URL redirects
  16. Duplicate content
  17. Broken links
  18. Code validation
  19. Page load speed
  20. Inbound links
  21. Authority and trust
  22. Social media mentions
  23. Competitive link analysis