Research and strategy

  1. Create a list of potential keywords (i.e. words that are relevant but not overly used)
  2. Input your proposed keywords into a keyword research tool (i.e. Google Adwords Keyword Tool)
  3. Finalize your keyword list based on research (Create a list of both broad and targeted keywords)
  4. Prepare them for launch (typically go after 3-4 related keywords per page)

Search friendly web design

1.Keywords

2.Navigation
3.URL
4.Images