Social Media Service
As a business owner, you likely understand that social media tools such as Facebook, Twitter and LinkedIn have the potential to be incredibly powerful online marketing tools. However, understanding the best way to leverage the power of social media is another matter.
Chances are that you are not a social media expert, especially when it comes to using social media sites for your website. Even if you have the knowledge about how to use social media, planning and executing a social media campaign requires a lot of time and energy -- two things that you likely have in a short supply as you attempt to run the other aspects of your business.
You don’t have to do social media by yourself. Let Search Engine Optimizing help you with your social media campaign. Our social media services will help you to fully realize the potential of social media sites. Our team of writers and marketing experts will create the content that you need to engage your audience. With our expertise, we understand the type of content that will go viral. After we’ve done creating the content, we’ll provide you with it along with the relevant login information you need after we’ve created and finished the project.
10 Social Media Tips to Enhance Your Marketing, From the ProsAre you serious about kicking your social media marketing up a notch?
Do you want tips that will help you stay ahead of the social media marketing curve?
Here’s some great advice from ten social media pros.
- Tap Collective Social Power
Smart companies realize that social media is about people, not logos. Collectively, your employees have far more social connections than your company is ever likely to accrue.So the path to broadening your organization’s reach and engagement in social media should start inside your own walls by surveying your team to determine where and how they are already active in social media.
- It’s All About the List
The energy of your business is directly tied to your email list. Facebook ads are one of the most powerful lead generating platforms for small businesses today. Specifically, page post ads that drive traffic to a free, valuable giveaway (such as a free training video, ebook or cheat sheet) are extremely effective. These ads are inexpensive, highly targeted and can be completely automated.It may take a little trial and error, but once you find that sweet spot where your ads are consistently producing results, you’ll be hooked!
- Scale Social Service
One of the most challenging parts of social customer service is handling the volume of queries. Identify, recognize and enable your most actively contributing fans and advocates to help address long-tail content creation and answer other customers’ questions. This is one of the best ways to scale social customer service efforts. Tweet this tip!
- Kid Smart in Real Time
If your job is to provide social coverage for an event in real time—say, a new or exclusive environment, experience or setting—approach it like a kid at an amusement park. A beginner’s mindset goes an incredibly long way in vibrantly bringing an audience somewhere they otherwise wouldn’t go. Check your assumptions at the door for what’s interesting; let your five senses guide you.
- Social Selling With LinkedIn
LinkedIn, more than any other platform, is most effective when your entire company is behind your efforts. Don’t just stop at marketing your company page—get your salespeople involved with using LinkedIn for social selling. Ask your employees to participate in an employee advocacy program. Don’t forget the targeted status update opportunities you have for paid social on LinkedIn too!
- Measure What’s Actionable
Measure, measure, measure. If perception is everything, then measurement defines your social program’s value. Social media delivers more value than just ROI. How do you define the value of a relationship? Social media also helps drive leads and revenue, buzz and awareness; it reduces call center volume; supports recruiting; and can foster research and development innovation. Start with your business objectives, define how social media can help you reach those objectives, and then measure those social programs relentlessly. Measure what moves the needle for your business and avoid data overload. Identify a few main key performance indicators and focus on them. Use supporting metrics for insights to inform your strategy.
- Organic Is Good. Paid Is Better.
We all want to believe that organic posts on social networks are all we need to spark engagement. But your promotional strategy must include paid placements as well. Relying only on organic strategies to drive results is analogous to hanging out with the same high school group your entire life. To grow, you have to expand beyond your immediately familiar community and break through to those coveted second-degree connections.
- Five Things Customers Care About
In every industry (it doesn’t matter what you sell), there are five subjects that move the needle, because they are the ones consumers are most concerned with. They are:
When consumers research, these are the five subjects they care about, yet most companies are afraid to address them. The moral: Don’t be afraid to address topics that consumers truly care about, as eventually they’ll move the needle more than any other content you could produce
- Pin Your Way to Being Helpful
You don’t have to be a retailer to make the most of Pinterest for your business. All you need is helpful content that offers solutions to your audience’s problems. By pinning content from your blog, digital assets from your website (like guides and white papers) and quality information from across the web, you can use Pinterest to establish you and your brand as the go-to resource in your industry.
- Be on a Mission
Forget more followers. Use Twitter to get more business! To consistently attract valuable prospects, start with a simple “mission” for your Twitter account: @Username is where ____________ (describe your best prospects) know they will always get ___________ (what’s in it for them to follow your account?). This should be very simple—something compelling your parents could repeat at a dinner party if they were sitting next to a good prospect for you.